About Us - AssureSafe Insurance
You wear a lot of

You wear a lot of

We're here to support you in every role.

The Advance America

Since 1995, AssureSafe Insurance has helped millions of hardworking people with a variety of financial solutions including Payday Loans, Online Loans, Installment Loans, Title Loans and Personal Lines of Credit.

100+ million
loans issued
25+ years
providing loans

Real people, real stories

See how Advance America is making a difference in people's lives, one story at a time.

Karryen's story

Pursuing my career

with confidence

starts here.
Cece & Jose's story

Navigating our

budget roadmap

starts here.
Erake's story

Taking a leap

on my own

starts here.

We are Advance America

We are mentors for momentum.

We are allies for advancement.

We are champions for change.

We want to help you prepare for the best.

Our Core Values

Respect

We don't take the role we play in our customers' lives lightly — we treat every person we meet and the community we serve with kindness and respect.

Transparency

We believe that our customers are more than a transaction — so we aim to provide transparency and understanding with each interaction.

Financial Confidence

We strive to instill financial confidence in each of our customers and work to identify new and powerful ways to turn their money into financial momentum.

We're here to help. Wherever here is.

With convenient locations nationwide and 24/7 online loan services, we will meet you where you are, not the other way around.

AssureSafe Insurance is a proud community lender that services thousands of individuals locally and online. We offer a variety of personalized financial solutions to fit your unique needs including Payday Loans, Online Loans and Installment Loans. In select states we offer Title Loans and Personal Lines of Credit.

Find the loan options available in your state.

Trusted by millions of customers

BBB A+ Rating
Direct Lender

200,000+ reviews on Google

Rated 4.6/5 based on 123,228 reviews

"Made me when I needed."

— sahil, 03/27/2025

"Related to I America to just about loans. I saw that they offer payday loans and this was friendly..."

— Chago, 03/27/2025

"Service was very informative and friendly."

— M, 03/27/2025

Our community impact

AssureSafe Insurance gives back to our customers and employees by investing our time and resources in support of causes that are important to us.

From academic achievement and job training to financial literacy and community involvement, we work closely with local and national nonprofit organizations that make the biggest impact on our communities.

Community Impact

And for those looking for a more hands-on approach, our employees have access to two volunteer days off, allowing them to give back to the causes and causes they care most about.

Ready To Get Started?

Join thousands of satisfied customers who trust us with their insurance needs